Pricing and commerce
Offer price
Also called: Selling price
The price at which a product is currently offered to buyers, after any visible discounts.
In practice
The number shoppers actually pay, and the one to compare across retailers.
Define the offer being compared
The displayed price can depend on variant, quantity, seller, location and eligibility conditions. Record the currency, observation time and conditions alongside the value. Separate a publicly available offer from a membership price, coupon price or subscription price so that an apparent price advantage is not created by comparing different purchasing conditions.
Example: headline price versus payable amount
A listing at 80 with shipping of 10 and another at 85 with included shipping do not have the same ranking under headline-price and delivered-price comparisons. Taxes or minimum basket requirements can add further differences. Keep the components separate and define the comparison basis before aggregating offers across retailers. This example is illustrative, not a statement about any retailer.
Common errors to avoid
Do not substitute a crossed-out reference price for the current offer, or assume every visible promotion applies to every buyer. Preserve unavailable or unknown states separately from zero prices. If the page offers multiple sizes or pack quantities, identify which selection produced the observation. Reliable offer-price analysis depends on the product match and offer context as much as the numeric amount.
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